Privacy Policy

Privacy Policy

Our goal is that you have a safe shopping experience on-line and we protect the personal data you entrust with us to the highest standard. For all our services we act as the Data Controller for you and we are responsible for keeping your data safe.

Security and privacy of your personal data

We will store all the personal information you provide on the secure servers of our web service provider. All electronic transactions you make to or receive from us will be encrypted using SSL technology and we will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information while it is in our care. We cannot guarantee the safety of data transferred by you over the Internet. You personally are responsible for keeping your personal access details safe.

Aim at all times to be clear about how we use your data.

Personal data submitted on this website will be used for the purposes specified below; data will not be passed used for or passed on to third parties for direct marketing unless we have your expressed consent.

Lawful Basis for Processing

As per Article 6 of the GDPR the Lawful Bases for Processing are:

  1. Consent– we have been given clear consent/permission for processing your personal data.
  2. Contract– it is necessary for us to process your personal data as part of a contract or following specific steps before entering a contract.
  3. Legal Obligation– we need to process your personal data to comply with the law.
  4. Vital Interests– it is necessary to process personal data to protect someone’s life.
  5. Public Task– it is in the public interest for us to process your personal data and the processing has a clear basis in law.
  6. Legitimate Interests– the processing is necessary for our legitimate interests as a company or a third party unless there is a good reason to protect your personal data that overrides these legitimate interests.

How we use your name, address, email address and telephone number to contact you.

We need your contact details so that we can provide our services to you for the purposes below:

How?To send you goods purchased via the website.


We need your name and contact details to fulfil our contract with you and so we can send you goods.

How?To send order confirmations and invoices to you.


We need your name and contact details to fulfil our contract with you so that you have the correct information about your order.

How?For internal record keeping.


We need to keep records of your orders so that we can fulfil your orders and provide you with customer service as part of our contract.

How?To improve our products and services.

Why?So that you can provide on-line reviews on items you buy on the website in order to improve our service and products either directly with ourselves or a third party review site, but you only if you want to!


To send you commercial communications.

Why?Our newsletter includes discounts, special offers and product launches. You can give us your email address for this but only if you're interested and give us permission to do this!

How?To deal with enquiries and complaints made by you relating to our service and website.

Why?We need your name and contact details in order to communicate with you if you have any enquiries or complaints, so that we can give you good customer service as part of our contract.

How?To deal with any other enquiries or complaints made by you as a prospective customer or any other interested party.

Why?We need your name and contact details in order to communicate with you if you have any enquiries and complaints as part of our interests as a business and to protect your interests.

How?To send you marketing information with your express permission via email, post and SMS and select any or all of these channels. You have the right to terminate marketing communications at any point.

Why?We need your name and contact details to send you marketing information but only if you give us permission to do this. If you have consented to marketing we will promote discounted brands that you have expressed an interest in within your basket selection.

How?To fulfil Subject Access Requests made by you.

Why?We need your name and contact details in order to fulfil any Subject Access Requests made by you as part of our legal obligations under Data Protection Law.

How?To follow up if you have purchased products from our website as part of our customer care procedures.

Why?We need your contact details to follow up on purchases as it is in our interest is to see you get a great service.

How?To provide a search of your town and postcode to enable quicker entry of your address details during purchasing.

Why?This data is provided to a postcode and address matching service to enable quicker entry of address during checkout process as it is in our interests to provide you with a quick checkout service and save you time. Customers also have the option to enter the address manually.

How we use your payment information.

We do not retain your full payment card data after the transaction and only collect your payment information for the purposes below:

How?Take payment and give refunds.

Why?So that you can pay for your goods and fulfil your contract with us. For card payments we take your card details and billing address.

How?To detect and prevent fraud.

Why?To protect yourself and Footasylum against fraud. In both our interests to have a safe shopping experience and prevent crime!

How we use information about your use of our website.

We use this information to improve the website and its contents to provide a better shopping experience for you. See our cookie policy for more details how this works.

How?Improve your personal experience by personalising the website.

Why?Making it easier for you to look at products you are interested in based on your previous use of the website. It is in our interest to see that you have a great shopping experience!

How?To provide third parties with statistical information about our users.

Why?So that we can get information about browser types, device types, number of pages viewed, geographical location, products and categories viewed in visit, channel that sent the visit, previous visitor information, landing page URL, last page viewed URL, time on site, time of last interaction, referral source from our affiliate program and length of stay and pages visited as it is in our interest that you find it easy to use and improve our web service. This is a form of profiling our customers as part of legitimate interests as a company. For more information on why we do this see our section titled: Profiling and Automated Decision Making.

How?To track shopping basket use so that we can offer you discounts.

Why?We track selections in your basket that may be eligible for discounts during your purchasing journey. It is in our interest that you get the best deal!

How we use your personal data for Promotions and Competitions.

In order to provide competitions, we would need to process all or some of the following (depending on the media that the competition is delivered): full name, postcode, email address, date or birth, sneaker size, social handle, image and town or county of residence.

Any personal information provided by you as part of the competition entry may be used by our company (as the Promoter) or our agents and suppliers to administer the competition prizes.

How?Process full name, postcode, email address, date of birth, sneaker size, county of residence to enter competition.

Why?To enable entry to competitions that you may wish to participate in, to ensure the competition is held fairly and we can deliver rewards to winners. Contact details are taken in order to enable us to contact you, date of birth is taken to verify that you are above the minimum age to enter competitions (16 years), sneaker size as may form part of a prize. We process this data as part of our legitimate interests of our business.

How we use your information when sending marketing communications under consent.

We use this information in order to provide targeted marketing to you.

We use online advertising to help you find our products and keep you aware of what’s going on at Footasylum. We may target our banners and ads to you which you might see when you’re using other websites and apps including social media. This is done through a variety of digital marketing networks, ad exchanges and specific services offered by some websites, apps and social networks such as Facebook’s Custom Audience Service as well as via a range of other advertising


How?Your email address provided to us when providing consent for direct marketing.

Each email contains a tracking pixel which will track email opens (if the receiver has images enabled in their email client/ mailbox). This is the standard approach for measuring open and click rates and is used by all email platforms in the market. This is processed on our behalf by our third-party data processor based in the UK.

All links in the emails records data for each link clicked as follows:

  • Event type (delivery, bounce, open, click, spam compliant, unsubscribe)
  • Email address of the recipient (already known to us as we sent it)
  • IP address of the recipient (in case of open and click)
  • Geo location based on IP address (city level) (in case of open and click)
  • Device type mobile/ computer/tablet) and browser IE/Firefox/Chrome/Safari)

Why?To send direct marketing communications by email but only under your consent.

This is to ensure that where you have given us permission to send you marketing communications, we can provide you with products that you are likely to have an interest in. This is performed under your consent only and you can choose to withdraw your consent at any time.

You can also object to the processing of your personal data where it is used for profiling for direct marketing. For more about profiling see our Glossary or section on Profiling and Automated Decision Making.

How we may use your personal data for security purposes.

How?We may process your personal data for security purposes.

Why?In order to protect your privacy and the security of your data on occasion we may need to process your personal data as part of security checks. This may be incidental contact with your data when conducting a check of our systems or to use your contact details to inform you of any security issues. This will only be restricted to authorised security personnel. This processing is necessary in order for the company to fulfil its requirements to have suitable technical and organisational security measures in place to protect the company's legitimate interests and to protect your privacy and security.

How we use your personal data to protect against crime and prevent fraud.

How?The use of CCTV within our stores and CCTV footage captured during incidents.

Why?Fraud monitoring and sharing with fraud prevention agencies and law enforcement where necessary.

How?To keep you and our customers safe and to prevent and protect against fraud and crime.

Why?For the prevention of fraud and crime as part of the legitimate interests of our business.

How?Gather personal data to share and analyse web transactions with anti-fraud organisations and law enforcement.

Why?To lower the number of fraudulent claims as part of the legitimate interests of our business. This personal data may be anonymised and shared for analysis with third parties for the prevention of fraud.